1970s Dolly magazine ads

February 24, 2010

As promised/ threatened here are a series of smelly vagina ‘feminine hygiene’ ads out of my small yet fascinating collection of mid 1970s Australian Dolly magazines.

It fascinates me I must say, the obsession with ‘intimate odour’ as a negative. I think of the 1970s as a time of women’s lib, bra burning, hairy legs and armpits, I could go on. It seems it was also a time when girls were smelly ‘down there’ and needed help with their odours.

This first ad is from Dolly, March 1972.

Vespre feminine hygiene ad from Dolly magazine, March 1972

As it’s quite a sweet little story of best friends for ever, here’s the story…

Vespre feminine hygiene ad from Dolly magazine, March 1972

Vespre feminine hygiene ad from Dolly magazine, March 1972

Vespre feminine hygiene ad from Dolly magazine, March 1972

I hope her bff helps her with those ‘little tensions’…

Vespre feminine hygiene ad from Dolly magazine, March 1972

And now on to the next ad from Dolly, March 1973…

Fem Fresh ad from Dolly magazine, March 1973Here’s a close-up of the words…

Fem Fresh ad from Dolly magazine, March 1973

And here’s three ads from the bumper feminine-hygiene-ad issue of Dolly in April 1973…

Lady Arrid ad from Dolly, April 1973

Fem fresh ad from Dolly, April 1973

Vespre ad from Dolly, April 1973

Gee whiz, so many ads in that particular edition. Maybe it was summer??

Anyway, on to Dolly in April 1976, where things are getting a little more swingin’ in the advertising world, a little more hip, a little more suede, a little more hot pant!

Fem fresh ad from Dolly, April 1976

But wait, there’s more in the October 1976 Dolly, more Fem Fresh, more sophistication, more stinky ladies

Fem fresh ad from Dolly, October 1976

Well that’s all for the time being. I have some more bits and pieces to show you from Dolly in the mid 1970s, but you’ll have to wait and see just what they are…

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